ives. returns with '172'
We told you ives. was one to follow in 2017, and now is officially the time to get on board upon the release of her second track '172'. With the success of her first song 'Callin' ur Phone' we were patiently waiting for her next pop record. '172' sees her teaming up again with frequent collaborator Mark Perkins (merk). Commanding piano chords are contrasted by ives.' delicate vocals, while a groovy bassline helps steer the track along.
‘172’ explores a new side of ives. with it’s groove & beat driven production. ives. intention being to create a sound unique, yet melancholic & familiar. An important focus of the track is the combination of organic sound with electronic techniques, in an attempt to capture its initial raw creation. With ‘172’, and her upcoming body of work, ives. hopes to continue
the trend of expression and innovation, sharing her passion with all those ready to listen.
PHOTO: Pippa Haslam